Head of Program
Prof. Schwaiger is head of the Institute for Market-based Management at LMU Munich. He has published numerous articles, book chapters and case studies, and is a Member of the Editorial Review Boards of the Journal of Public Policy and Marketing (JPPM), the Journal of Advertising (JA), and the International Journal of Advertising (IJA). His current research inter-ests include corporate reputation management, return on marketing, management communi-cations, consumer behavior and market research.
Prof. Schwaiger holds a PhD in Marketing from the University of Augsburg. He has long-standing experience as consultant, chairman of supervisory boards and board member of several German companies.