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Management Practices and Corporate Communications in a Global Environment (IM)

 

August 3 -19, 2022

The Munich School of Management at LMU - one of the leading universities for Business Administration in Europe - offers a unique summer program as part of the MISU for students from around the world. The course takes place in the heart of Munich and addresses relevant topics of corporate communications as well as international management.

The goals of the course are:

  • Understanding of the basics of international business and of the challenges confronting international and intercultural management
  • Learning how to analyze business cases and how to apply theoretical concepts to real-world situations
  • Improve understanding of management communications, both on a corporate as well as on an individual level
  • Learn how companies use communications to implement strategy and achieve competitive advantage
  • Develop a broad array of negotiation skills experimentally
  • Explore the major concepts and theories of bargaining and negotiation

Advance your career and widen your network !